Smarinita Shetty

Smarinita Shetty

Co-founder and CEO

Smarinita is responsible for strategy, editorial direction and organisational growth at IDR. She has more than 20 years of experience leading functions across strategy, operations, sales and business development, largely in startup environments within corporates and social enterprises. Her core expertise and skills lie in building new markets and ecosystems; she has done this successfully with knowledge process outsourcing, low-income housing and adolescent girl empowerment. Prior to IDR, Smarinita worked at Dasra, Monitor Inclusive Markets (now FSG), JP Morgan and The Economic Times. She also co-founded Netscribes–India’s first knowledge process outsourcing firm. Smarinita was the consulting editor for the inaugural issue of Impact India–published by the Stanford Social Innovation Review. Her work and opinion has been featured in The Economist, Times of India, Mint and The Economic Times. Smarinita has a BE in Computer Engineering and an MBA in Finance, both from Mumbai University.

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