Ruma Devi was born in 1989 and grew up in Rawsar in Barmer, Rajasthan. She dropped out of school when she was in 8th class..Coming from humble beginnings with her mother''s death when she was four and marriage at 17, Ruma Devi suffered a setback when she lost her first newborn. She started to do some work for earning. She started a self-help group after managing to convince about 10 women from my village, mostly in-laws in 2006. With a contribution of Rs 100 from each woman, they brought cloth, threads and plastic wrappers for making cushions and bags.Her quest for success took her to the doorstep of Gramin Vikas Evam Chetna Sansthan in Barmer and she joined it as a member in 2008 and went on to become the president of the NGO in 2010. Ruma Devi, who has trained and given jobs to over 22 thousand women from 75 villages in the state.After being associated with leading Indian and international fashion designers like Anita Dongre, Bibi Russell, Abraham & Thakore, and others, she is expected to launch a brand dedicated to Rajasthan''s handcrafted textiles by the end of this year.A grassroots example of financial entrepreneurship that builds on local heritage, Ruma Devi has also been participating in Rajasthan Heritage Week and ramp shows in IGHF since 2016, and has represented Rajasthan in Germany, Singapore and London.Having been featured on the popular TV show ''Kaun Banega Crorepati'' (KBC), she has herself modelled for handcrafted apparel made by Thar women on ramp shows.