The/Nudge Forum | Agri Charcha 2020

Around two-thirds of India’s population is in rural areas and a large proportion of this population lives in poverty. there is an urgent need to improve the economic conditions of rural households  to ensure that the country’s growth is equitable.

A large part of the rural population depends on agriculture and hence innovations in agri sector, along with an increased focus on alternative livelihoods (both farm and non-farm based), play an important role in achieving this equitable growth.

In the last decade, there has been a significant growth in investments in innovations targeting the rural populations, particularly the farmer community. at the same time, there has been a lot of emphasis on policies that can open up the sector for ideators to experiment with innovative  solutions. but, a lot of these innovations and policies have been out of reach of the poorest of the poor, like the small and marginal farmers, who represent ~86%  of the farmer population.

At agri charcha, let’s kickstart conversations on innovations that put these rural households at the center and extend the reach of technology to improve profitability of farms, increase livelihood opportunities in rural India, and script a future where no Indian is left behind.


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